We delivered important foundational assets with the launch of the Fitbit operating system and SDK, allowing us to scale future smartwatches quickly and deliver dynamic experiences for users.” said James Park, co-founder and CEO.Īlso stating, “In 2018 we’ll focus on managing down expenses, continuing to expand in the smartwatch category and supporting our engaged global community on their health and fitness journeys.” Fitbit Ionic: Adidas edition release date We delivered on our full year guidance and drove down operating expenses while continuing to invest in innovation. “We made important progress in 2017 under rapidly changing market conditions. Fitbit ended the year with $1,615.5 billion in revenue, down from $2,169.5 billion when compared to 2016.įitbit, is being squeezed by cost-effective fitness trackers from the likes of Xiaomi with its Mi Band 2, and of course from the continued success of the Apple Watch.

This week Fitbit revealed fourth-quarter revenue of $570.8 million for the 2017 holiday season, down from $573.8 million from the previous year, which missed analysts estimates of $588.1 million. Q4 Results miss analysts’ estimates, release date for Fitbit Ionic: Adidas edition announced and leaked images of their next smartwatch appear.

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